In this compelling episode, branding expert Tiffany Scott shares her experience working at big brands like Speedo and Millers. She reveals why it is critical to find the story within your brand and then share it with the world. Tiffany gives practical tips on how overcome resistance to branding that she learned while working with hundreds of entrepreneurs and small business owners. She also candidly talks about how she overcame challenges she faced branding her own company.
Tiffany Scott’s passion for helping people discover their uniqueness so they have a thriving brand is her superpower. With over 15 years experience as a branding expert her talks share secrets from world renown brands such as Speedo that can be applied to everybody.
Based in Los Angeles, the Australian native honed her skills working for powerhouse international brands, from re-injecting life and vibrancy into a household name as iconic as Speedo and international Rugby brand Canterbury of NZ to taking the helm as Creative Director at Millers, a retail powerhouse with over 350 stores, she has proved that there is no challenge too great and that it’s all about attitude.
In LA, Tiffany helps entrepreneurs around the globe to master their message so they dive into their greater purpose, build in-demand brands and raving fan communities. Her clients are soul lead leaders with big messages to share and courage that is downright inspiring. Visit here website to download the In-Demand Brand Success Formula: http://www.youmeshecollective.com/
- What exactly is “branding”? – 05:48
- How do I define what makes me unique? – 08:54
- Tiffany’s journey into branding – 09:58
- Tiffany’s example of a success story with branding (Speedo) – 13:20
- How do we integrate story telling in branding? – 18:20
- Have you had any resistance/challenges to branding your own company? – 23:55
- Tips for branding strategies – 27:35
- Listener Questions – 36:10
Spirit Business is produced by Blue Lotus Films
About Blue Lotus Films
Blue Lotus Films is a Bay Area, CA based video production company. We help conscious entrepreneurs, small businesses, and inspiring artists raise their visibility, make a powerful impact, and create a marketing ROI through the power of video.
We produce creative videos for businesses that tell your unique story and elevate your marketing message. With over 15 years experience producing outstanding story-driven videos, our goal is to be sure your marketing message reaches your target customers and resonates strongly with them. Past clients include: Task Rabbit, Yelp, American Express, UC Berkeley’s Greater Good Science Center, Wanderlust Music & Yoga Festival, and Harmony Festival. View videos here: http://www.bluelotusfilms.net